Privacy Policy

THE STANDARD CO., LTD. (hereinafter referred to as the “Company” or “we”) is the operator of the website https://thestandard.co/, including other online platforms and social media channels under the Company’s network. The Company respects the privacy of its users and recognizes that the Personal Data of each user is of utmost importance. The Company therefore wishes to inform you of how we collect, use, and/or disclose your Personal Data.

 

Accordingly, the Company has established this Privacy Policy to explain the details and methods relating to the collection, use and/or disclosure, protection, access, transfer, analysis, and processing of your Personal Data, as set out below.

 

For the purposes of this Privacy Policy, Personal Data includes information provided in connection with registration through THE STANDARD website, THE STANDARD Member, registration for the Company’s activities and events, cookies, transaction data, and information relating to your user experience.

 

This Privacy Policy is governed by the Personal Data Protection Act B.E. 2562 (2019). The Company has the authority and responsibility to make decisions concerning the collection, use, or disclosure of Personal Data and is therefore regarded under the law as a “Personal Data Controller.” The Company may also specifically assign its personnel to carry out activities relating to the collection, use, or disclosure of Personal Data pursuant to the Company’s instructions or on behalf of the Company, who are regarded under the law as “Personal Data Processors.” You are regarded as the “Data Subject” under the applicable law.

 

Clause 1. What Personal Data Do We Collect, Use and/or Disclose?

We collect Personal Data that can directly or indirectly identify you, including information that you provide directly through registration with THE STANDARD Member system, registration for the Company’s activities and events, cookies, transaction data, and your usage experience through the website, authorized persons, or any other channels, including:

• Personal information, such as first name, last name, age, date of birth, marital status, national identification number, and passport number
• Contact information, such as residential address, workplace address, telephone number, email address, and LINE ID
• Device or equipment information, such as IP Address, MAC Address, and Cookie ID
• Other information, such as website usage data, audio recordings, photographs, videos, and any other information regarded as Personal Data under applicable personal data protection laws

 

Clause 2. Purposes of the Collection, Use and/or Disclosure of Personal Data

We will use your information for the development and improvement of the website https://thestandard.co/, other online platforms and social media channels under the Company’s network, as well as for the analysis and processing of Personal Data in order to better meet users’ needs and provide services to you electronically in a more efficient manner.

 

If the purposes are subsequently changed, the Company will notify you in order to obtain your consent and will maintain records of such amendments as evidence.

 

The Company will not collect, use, or disclose your Personal Data for any purposes other than those notified to you prior to or at the time of collection.

 

Clause 3. Protection of Personal Data

The Company will securely maintain your Personal Data in accordance with appropriate technical measures and organizational measures to ensure appropriate security in the processing of Personal Data and to prevent Personal Data breaches, loss, unauthorized access, destruction, use, alteration, modification, misuse, or disclosure for purposes other than those specified, or otherwise without authorization or unlawfully.

 

Before the Company collects, uses, or discloses your Personal Data, the Company will obtain your consent in advance. Such consent will be expressly obtained in writing or by electronic means.

 

You are free to provide your consent to the Company’s collection, use, or disclosure of your Personal Data. The Company will not make your consent a condition for accessing services or entering into a contract with the Company where such Personal Data is not necessary or relevant to the performance of such contract or provision of such services.

 

In addition, the Company’s executives, employees, personnel, contractors, representatives, advisors, and recipients of information from the Company are required to maintain the confidentiality of Personal Data in accordance with the confidentiality measures established by the Company.

 

Where a Data Subject has not yet reached legal age and is considered a minor under the Civil and Commercial Code, his or her consent must also be obtained from a person exercising parental power who has the authority to act on behalf of the minor. Where the person providing consent is a minor not exceeding 10 years of age, consent must be obtained directly from the person exercising parental power.

 

Where a Data Subject is an incompetent person or a quasi-incompetent person, consent must be obtained from the custodian or curator, as applicable, who has the authority to act on behalf of such incompetent or quasi-incompetent person.

 

The Company will take appropriate measures to ensure that your information is accurate, up to date, complete, and not misleading.

 

Clause 4. Collection, Use, or Disclosure of Personal Data

Collection of Personal Data

The Company will collect your Personal Data after obtaining your consent, except where the law permits the collection of such Personal Data without consent pursuant to Section 24 or Section 26 of the Personal Data Protection Act B.E. 2562 (2019).

 

The Company will retain your Personal Data for a period of 10 years from the date of termination of the contract.

 

The Company will collect your Personal Data only to the extent necessary for the purposes notified to you under Clause 2.

 

Where it is necessary for you to provide Personal Data to the Company in order to comply with the law or a contract, or in order to enter into a contract with the Company, the Company will inform you in advance and will notify you of the consequences of your failure to provide such Personal Data.

 

The Company will not collect your Personal Data from sources other than directly from you, unless the Company has notified you of such collection from other sources within 30 days and has obtained your consent, or where such collection is exempt from the requirement to obtain consent pursuant to Section 24 or Section 26 of the Personal Data Protection Act B.E. 2562 (2019).

 

The Company will not collect Personal Data relating to race, ethnicity, political opinions, cult, religious or philosophical beliefs, sexual behavior, criminal records, health data, disability, trade union information, genetic data, biometric data, or any other data which may affect you in a similar manner as prescribed by the Personal Data Protection Committee, without obtaining your explicit consent, unless such collection is permitted under Section 26 of the Personal Data Protection Act B.E. 2562 (2019).

 

Use or Disclosure of Personal Data

The Company will not use or disclose your Personal Data before obtaining your consent, except where such Personal Data may be collected without consent pursuant to Section 24 or Section 26 of the Personal Data Protection Act B.E. 2562 (2019).

 

The Company will ensure that employees specifically assigned to handle Personal Data do not use, disclose, display, or otherwise make your Personal Data available for purposes other than the stated purposes, except as permitted by law, within the scope of your consent, or within the scope relevant to this Privacy Policy.

 

Where the Company intends to disclose your Personal Data to an external individual or legal entity, such individual or legal entity must first inform the Company of the purposes for which your Personal Data will be used or disclosed and must not use or disclose such Personal Data for any purpose other than the purposes communicated to the Company.

 

The Company may disclose your Personal Data to companies engaged in data analysis for the purposes of analyzing, developing and improving products and/or services, conducting research or preparing statistical information, business administration, and marketing promotion, such as publicizing activities, products and/or services to you.

 

Where the Company uses or discloses Personal Data in circumstances where consent is not required, the Company will maintain written or electronic records of such use or disclosure.

 

Where the Company sends or transfers Personal Data to a foreign country, the destination country or international organization receiving such Personal Data must have adequate personal data protection standards. Such transfer must comply with the personal data protection criteria prescribed by the Personal Data Protection Committee, except in cases permitted under Section 28 (1)–(6) of the Personal Data Protection Act B.E. 2562 (2019).

 

Clause 5. Your Rights in Relation to Personal Data

The rights described in this Clause are rights provided under the Personal Data Protection Act B.E. 2562 (2019) and other applicable laws of which you should be aware. You may exercise these rights subject to applicable legal requirements and the policies prescribed by the Company before, at the time of, or as may be amended in the future, as well as any criteria established by the Company.

 

5.1 Right to Withdraw Consent

You have the right to withdraw your consent at any time during the period in which your Personal Data is retained by the Company, unless such right is restricted by law or there is an existing contract that provides benefits to you, regardless of whether such consent was given before or after the personal data protection law came into force.

 

5.2 Right to Access and Obtain Personal Data or Copies Thereof

You have the right to request access to or obtain your Personal Data that is under the responsibility of the Company and to request that the Company provide you with a copy of such Personal Data. You may also request disclosure of how the Company obtained your Personal Data where such Personal Data was obtained without your consent.

 

5.3 Right to Object

You have the right to object at any time to the collection, use, or disclosure of your Personal Data where the law permits the Company to collect such Personal Data without obtaining your prior consent.

 

5.4 Right to Rectification

You have the right to request that your Personal Data be corrected so that it is accurate, up to date, and not misleading.

 

5.5 Right to Erasure or Destruction of Personal Data

You have the right to request the deletion or destruction of your Personal Data, or to request that such Personal Data be anonymized so that the Data Subject can no longer be identified, in the following circumstances:

1. Your Personal Data is no longer necessary to be retained for the purposes for which it was collected, used, or disclosed.
2. You have exercised your right to withdraw consent and the Company has no other lawful basis to collect, use, or disclose your Personal Data.
3. You have exercised your right to object under Clause 5.3 and the Company is not legally entitled to reject your request.
4. Your Personal Data has been unlawfully collected, used, or disclosed.

 

5.6 Right to Restriction of Use

You have the right to request that the Company restrict the use of your Personal Data in the following circumstances:

1. While the Company is verifying your Personal Data pursuant to your request.
2. Where the Personal Data is required to be deleted or destroyed, but you request restriction of its use instead.
3. Where your Personal Data is no longer necessary to be retained for the purposes for which it was collected, but you require the Company to retain such Personal Data for the establishment, compliance with, or exercise of legal claims, or the defense against legal claims.
4. While the Company is considering your objection under Clause 5.3 in order to determine whether the Company has lawful grounds to reject your objection.

 

5.7 Right to Request Accuracy and Completeness of Personal Data

You have the right to request that the Company ensure that your Personal Data is accurate, up to date, complete, and not misleading. If the Company does not comply with your request, the Company will record your request together with the reasons for such refusal in writing or electronically.

 

5.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the relevant competent authority if you believe that the collection, use and/or disclosure of your Personal Data constitutes a violation of, or failure to comply with, applicable laws.

 

5.9 Limitations on the Exercise of Rights

The exercise of the above rights may be restricted under applicable laws. In certain circumstances, the Company may have lawful grounds to refuse or may be unable to comply with your request to exercise any of the above rights, for example, where compliance with the law or a court order is required, or where the exercise of such rights would infringe upon the rights or freedoms of another person.

 

Clause 6. Linking Personal Data with Other Persons or Organizations

6.1

The Company may link or integrate Personal Data with information held by other persons or organizations. Before linking such Personal Data, the Company will inform you and obtain your consent. The Company will provide at least the following details:

• The person or organization with whom the Personal Data will be linked
• The purposes of linking the Personal Data
• The method by which the Personal Data will be linked
• The Personal Data to be linked

 

6.2

If there is any change to the manner in which Personal Data is linked, the Company will inform you of such change and obtain your consent before proceeding.

 

Clause 7. Changes to this Privacy Policy

The Company may update this Privacy Policy from time to time to reflect changes to the Company’s services and/or products, business operations, and feedback or comments received from you. The Company will clearly announce any changes before such changes take effect or may notify you of such changes directly.

 

Clause 8. What Are Cookies?

Cookies are files created by websites that you visit. Cookies make your online experience easier by saving browsing information. Websites use cookies to keep you signed in, remember your site preferences, and provide you with relevant content.

 

Clause 9. How Do We Use Cookies?

We collect information relating to visits to our website from all visitors through cookies or similar technologies in order to improve the performance of our platforms and access to our services via the internet. Such information will be used for the following purposes:

1. To enable you to remain continuously and securely logged into your account on our platforms.
2. To record information relating to your use of our platforms, content, and platform settings selected by you.
3. To study your platform usage and browsing behavior in order to develop and improve the website so that it better meets your needs.
4. To study the overall behavior of visitors to our platforms and use such information to improve the website so that it is easier, faster, and more efficient to use.

 

Clause 10. Types of Cookies We Use

Our website uses the following types of cookies:

1. Functionality Cookies: These cookies are used to remember your choices or settings on the platform and to provide content tailored to your preferences, such as your username, language, and platform layout or settings.
2. Advertising Cookies: These cookies are used to remember the content or pages you have previously visited, as well as your usage behavior, in order to present products, services, or advertising content that is relevant to your interests and to evaluate the effectiveness of advertising campaigns.
3. Strictly Necessary Cookies: These cookies are necessary for the operation of the platform and enable you to access information comprehensively and securely.
4. Performance Cookies: These cookies are used to collect information about platform visitors on an anonymous basis and to analyze the number and behavior of visitors in order to improve the performance of the platform and better meet users’ needs.
5. Third-party Cookies: These cookies are set and used by third-party service providers, such as Google Analytics.

 

Clause 11. Cookie Settings

If you do not wish information about users of our services to be collected through cookies, software, or measurement tools, you may delete or reject cookies or certain measurement software through your browser.

 

If you remove cookies, you will be signed out of the website and the system may delete your saved preferences. You may manage your cookie settings using the following methods:

• Cookie settings in Chrome: https://support.google.com/chrome/answer/95647
• Cookie settings in Safari and iOS: https://support.apple.com/en-us/HT201265
• Cookie settings in Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
• Cookie settings in Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

 

Clause 12. How Can You Contact the Company?

If you have any suggestions or wish to inquire about the collection, use and/or disclosure of Personal Data, including requests to exercise your rights under this Privacy Policy, you may contact the Company through the following channels:

• Email: [email protected]
• Telephone: 0 2203 1142 (Business hours: Monday–Friday, 9:30 a.m.–5:00 p.m.)
• Contact Address: THE STANDARD CO., LTD., 23/100-102 Soi Soonvijai, Rama IX Road, Bang Kapi Subdistrict, Huai Khwang District, Bangkok 10310, Thailand

 

By agreeing to this Privacy Policy, the Company will deem that you acknowledge and agree that your use of any of the Company’s services constitutes acceptance of all applicable terms and conditions of use, and that such acceptance shall be fully valid and effective.